Coffee, tea, red wine and nicotine all cause superficial dental discolouration that is extremely difficult to remove with normal toothpaste. Regular professional dental cleaning can help. To visibly prolong this positive effect, elmex Research has developed a new special toothpaste: elmex INTENSIVE CLEANING is used 1–2 weekly for particularly thorough removal of discolouration, plaque and dental deposits. Thus teeth will be visibly cleaner and the natural colour of the teeth will be maintained. Thanks to a unique combination of polishing agents, elmex INTENSIVE CLEANING smoothes dental surfaces, making it more difficult for plaque to adhere. Highly effective amine fluoride provides additional protection against caries.